We undertook an audience survey over the Festival weekend with questionnaires given out at each event at the Alnwick Playhouse.
Tickets at the Playhouse were for individual events. We sold a total of just over 800 tickets but as some people went to several events, we estimate that some 500 people attended. 217 survey forms were returned representing some 40% of the audience, a very high response for an audience survey.
The two main questions were
1. On a scale of 1 to 5 where 1 is poor and 5 is excellent what did you think of the event? The average was 4.8 i.e. the majority thought the event they attended was excellent.
2. On a scale of 1 to 5 where 1 is not at all and 5 is very significantly, to what extent do you think the event affected your understanding of the climate and biodiversity emergencies. The average was 3.7 i.e. most people did feel the event increased their understanding but it probably also showed that some of the audience were already well aware of the problems. Interestingly the response from the audience for Watershed was 4.4 i.e. they felt their understanding was more significantly increased. The audience for Watershed was mainly the parents of the young people performing including 2 whole classes (i.e. not selected in anyway) from local primary schools and thus represents a wide cross section of our community.
2023 09 01